Which path to take?
If you’re wondering if you missed last week’s post, you did not! Here’s what happened.
I wrote a post announcing pre-orders for a new product. It was all set to go.
But something didn’t feel quite right. It felt rushed – and not in a good way.
This year, I’ve mostly embraced rushing. Rushing is good. Not everything has to be perfect. I make mistakes and learn. It’s mostly typos – the ones in email subject lines are especially irritating for me. (Note: even Grammarly doesn’t catch all errors.)
But those are minor errors. This could have been a more serious mistake. If something is wrong with my pricing or what I promise to deliver, that’s a real problem for the business.
I’m pumping the breaks just a bit on the next launch. The next launch is coming very shortly, but I have to:
Choose which product to launch first
Price it right and ideally, have a couple pricing tiers (which I’ve never done before)
The two possible products are:
The creativity course I mentioned at the start. This would be an on-demand video course, perhaps with a live teaching option.
Everything I Know About Making Videos. This is a niche product. It will be aimed at a tiny audience and have a premium price tag. This would perhaps be a cohort-based course with a limited number of seats. It might be a one-time-only offering.
(Both of these were determined to be viable based on your feedback. Thank you all!)
Nora is better at pragmatic thinking than I am. She’s been helping me figure out pricing and structure, and determine which one makes the most sense to do next.
Both of these are likely to come this year, I just don’t know the order yet.
Gonna leave it at that! Super exciting launch is coming soon! Meanwhile, I’m neck-deep with two commission videos that I hope to wrap in the next few weeks.
Have an awesome week everyone!
Love,
Kirby